Ramblings of Daniel Ross-Jones
Communication
Book review on “The Unlikely Disciple”
May 8th
About two weeks ago, I received one of my regular 15% off coupons from Barnes & Noble in my e-mail inbox. (I buy most of my textbooks through them, and paid the $25 for a membership at the beginning of the school year.) Normally I delete these messages and unwanted spam, but I was thinking of summer reading and decided to pick out three books, one of which is the new release, “The Unlikely Disciple: A Sinner’s Semester at America’s Holiest University” by Brown University senior Kevin Roose.
The basic premise of the book is simple: Roose takes a semester off from Brown to study at Liberty University, the Harvard of right-wing evangelicalism founded by the late Jerry Falwell. His goal is not to completely bridge the divide between the evangelical and secular worlds, but at least to start pouring the concrete footings, searching for the humanness behind the ideology.
For a post-modern, progressive faith bridge-builder like myself, I loved it.
If one is in search of ammunition against the religious right and support for Grinch-like condemnation, “Unlikely Disciple” will be of no use. If one is in search of conversion and submissive transformation, keep on searchng. If one is in search of stories like late nights in Dorm 22, boys-will-be-boys joviality, and a fair amount of levity and humor, pick up a copy immediately.
That’s not to say there isn’t pain in the reading. Roose’s writing brings the characters into 3D living color, causing the reader to share in his challenge of reconciling their often opposite beliefs from everyday actions. There’s also something to be said about knowing the theological underpinnings of the university’s operation and distinctives and knowing those things playing out. Multi-million dollar facility improvements for one of America’s most public and influential megachurches in an area of the country characterized for poverty and substandard living is gutwrenching, no matter how its sliced.
I also think, however, Roose’s intentions with this book reflect the modern/post-modern shift than he even addressed in his reading. In the epilogue, as he touches briefly on the transition of power from the senior Falwell to his sons following his death, Roose expresses some of the changes as Liberty “relaxes” its rules and tight control over academics and student life. These changes, like the softening of evangelicals in creation/environmental care, and Roose’s own openness to building bridges and the surprising reactions he receives when he spills the beans, so to speak, to his Liberty friends point to a foundational thought process that seeks to transform boxes and binary thinking. There are beacons of hope throughout the book that the same shift experienced in mainstream society and secular (or mainline Protestant) education is not completely lost among evangelicals.
Finally, I also appreciated Roose’s connections throughout the book to the projections people on the left cast on people on the right. While he is writing from an almost entirely secular context, I will take a certain amount of liberty with his work and include liberal mainline Protestants in his categorization of secular. The responses he received from his family members, fellow students at Brown, and others around him when he announced his attentions to “study abroad” and experience immersive cross-cultural engagement were exactly what I would expect from those around me in my own religious context. He demonstrates the work that is to be done on both sides of the left-right spectrum if we are going to bridge the God divide, and provides an excellent resource for those of us who don’t have the resources to immerse ourselves as he did.
Letting go
May 1st
A story in this week’s Chronicle highlights the shifting change in communication strategy for college and university admissions in light of electronic social media. (For anyone with some sort of interest or connection to higher education marketing, Brad J. Ward, who is referenced in this article, is a great resource. Check out his blog and his company.) I can’t help but connect this to a similar shift in the structural church.
How does the church do church in a social media world? How does the church do church in a social media world when fewer and fewer of its participants are millenials who expect a democratic communication process?
I was having a conversation with someone a couple of days ago about this very problem. An organization we are both affiliated with was following the typical prototype of so much church planning and communication: the leadership team makes a proposal, seeks the silent involvement of clergy, the two groups make a final decision in a closed meeting, and announce the results in a newsletter article. Even those of us who are supposedly knowledgeable of the situation are lost and confused.
I, only quarter-jokingly, added that if the church just ignores what goes on around it, the problem will fade away — you know, because the Vatican proved that model successful after that troublesome monk in Germany started spouting off 500 years ago.
Last Sunday I met with my congregation’s in care committee, a group I relate to as I progress through the ordination and education process. I shared with them one of my greatest fears for the church — that we continue on our path of being generally 50-60 years behind the mainstream society, which as we go forward will have the social impact of being 150-200 years behind. Technology now changes on a daily, hourly basis. Its not a matter of getting e-mail to solve the problem.
The creativity that is shaping up in these admissions offices requires no small part of letting go, of recognizing that the university as a social institution must change and adapt to its new role. No longer is its voice the “expert opinion.” Just as much, this is a wonderful opportunity for the church and religious organizations to step forward and model this new behavior, to let go of complete message control. Especially for those of us in traditions which emphasize mutuality and covenant, democratic governance and the universal priesthood, anything less is simply anathema to our theological understanding.
Generations pass
Jan 12th
Last week, Penelope Trunk (of the Boston Globe) posted one of the most interesting blogs I’ve read in a while related to generational differences in today’s society and workplace. An excerpt:
The victories of Generation Y will not look like the Boston Tea Party or Kent State. They will look like this Iowa caucus: Gen Y, playing by the rules, and winning.
My friend Alicia had forwarded the posting on to me, and it was so strange that it came following a long conversation just a day earlier I had with a colleague about generational differences particularly in the area of racism and systemic change. In fact, it was that colleague who had the best summation of today’s change:
Many baby boomers have been ‘fighting’ for so long we don’t know how to stop and assess the ‘victories’ and ‘changes’ that have already occurred in our society.
I see it at work. I see it with my friends. I’ve seen it growing up — my mother’s best friend likes to poke fun at me for a remark I made when I still required others to wipe me: “Does it matter?”
Of course it matters, but that gets followed up by another question: “So what?” And there’s the root of the friction between the generations. The outgoing Boomers think the so what means a fight. The Gen Xers think the so what means proving themselves on the backs of others. And the incoming Millennials think the so what is working together with what is, imagining what can be from it, without spending a dizzying amount of time decrying what it isn’t. In the words of Trunk, GenY is seeking its mandate to “do things differently, within the established structures of power.”
GodTube latest megaservice in the ghetto
Dec 15th
Social video/networking site GodTube was today’s feature story on the religion page. The idea is simple: provide a forum for people to connect, share videos and messages, all in a safe, “family-friendly” environment. Sounds OK, even good, right?
Here’s the problem with GodTube, and all the other residents of the Internet Christian Ghetto: they’ve missed the point.
Before I get into this, I want to be clear about one thing. I am, in no way, condoning all of the material on the big social media sites like YouTube, Facebook and MySpace. However I am universal in my criticism: God didn’t command God’s followers to lead a safe, sheltered life in a gated community. And that’s exactly what the Ghetto is all about creating.
At work this Advent, as I’ve written about here, I’ve been recording weekly video reflections from staff members, congregational members and next week a campus pastor. They’ve been hugely successful, and are receiving mention from outside the Greater Milwaukee Synod sphere. Trackbacks on the entries show even non-church organizations are linking to some clips. This impact is due to the fact that I am hosting them on the YouTube and Facebook services, rather than GodTube.
The denominational office uses and encourages Google Video for web video content, also to a hugely successful degree.
A colleague of mine who works for a different denomination pointed out the sad irony in calling these Christian sites a ghetto — not because of the isolationist feel, but because the church (universal, not just Christian) has been establishing or supporting ghettos for different classes of people throughout history, and now it is simply retreating to the suburbs, so to speak, from the scary, untamed Internet.
From a communications standpoint, I really should be using GodTube in addition to the mainstream sites, in order to attain the largest reach of audience. But I’m torn supporting a system which is arrogant and elitist in any way. So far, no one has inquired why I’m not posting on GodTube, so I’ll keep below the radar for a while.
Jesus calls us to be in the world. The Christian faith requires a change of lifestyle. GodTube does nothing to accomplish that; but I believe the sum of its mission can be found in the last two paragraphs in the article:
Q: When do you expect GodTube to make a profit?
A:Next year, sooner than later.
Internal comm strategy?
Dec 4th
This was the front page video on Ragan today. Anyone who works with internal comm knows exactly why I’m laughing.
GMS social media
Nov 29th
I just had a revelation. OK, so not so much a revelation as a continuation of a conversation I had with a ministry colleague in a neighboring synod.
This is going to be big. (In that “I work for a mainline Protestant denomination and we’re always at least five years behind the times” sort of way.)
Before Synod Assembly this year, I’m going to go visit congregations and talk with the people. I’m going to find out what they think about the life of the church. I’m going to listen to their stories. I’m going to pay attention to their most cherished traditions. I’m going to let them “be Bishop for a day” and tell me what they would change.
And while I do this, I’m going to record it. Call it SynodTube. And broadcast it throughout the convention center at Synod Assembly.
Is this going to be a ton of work? Absolutely. But how many conversations will it start? And how will it allow us to think differently about how we do church in our corner of the world? And what things need to stay the same because they’re such a part of our DNA? And what things really need to change? And how to tell the difference? And how to live with our differences — in fact embracing them — with ourselves, with those in our theological family, with our inter-faith brothers and sisters, indeed with everyone.
I’ve heard it said before: “You’re a unique individual, just like everyone else.” Could this be a ticket to demonstrate our unity in diversity?
Oh… in case you missed it, the GMS is doing an Advent vlog. Check out Amy’s reflection!
New stuff on tap at work
Nov 21st
I’m excited, in that dorky communicator way. As of January 1, 2008, communication in the Milwaukee Synod as we know it will change dramatically. One might even say its so new, the old simply is no more.
Stay tuned…
I’m going to rip it out of the wall
Jul 2nd
The alarm system in the building is fubared. It just beeps and beeps and beeps and cannot be silenced. Apparently if I rip the command box out of the wall, bad things happen, so I haven’t done that yet. I’m just holed up in my office with my door closed and the radio louder than normal. It’s getting stuffy in here. This isn’t a good omen for the rest of the day.
Daystarters
Mar 5th
When I get to the office in the morning, I chat with Jane (our receptionist) for a little while before clearing my way through the brush to find my desk. Morning tea, phone mail and computer startup later, I double-check a number of sites and blogs.
- Church Marketing Sucks. I’ve linked to CMS for a while on the blogroll, but I really can’t tell you how much I enjoy checking in on the discussion here. If you’re a church communicator, this should be one of your top bookmarks.
- PeaceBang’s Beauty Tips for Ministers. Alright, so I’m not rostered clergy, but I do take communication as a ministry and I am a public face. While I admit there are a number of days when, after a major event or the like, I’ll show up to my office in ratty jeans, sneakers and a hooded sweatshirt, I think there is a lot of truth in “fighting frumpiness” from PeaceBang.
- The Lutheran. Check in on their blog and news from around the ELCA.
- World Faith News. It’s not so much an online thing as I am subscribed to their e-mail listserv, but it’s a great roundup of the
worldwideAmerican abroad faith community. - Moravian Daily Texts. Subscribe to receive one of the world’s best ecumenical Bible readings on a daily basis.
- Be Still and Know… From Jesus Metropolitan Community Church in Indianapolis, this daily blog is a great resource for quiet time before a crazy day in the office.
Of course, don’t forget our own Web site. And if I know we’re going to be on public radio or in the newspaper that day, or a quick roundup to see if any of our members or leaders are there.
Who bit who in the scrotum?
Feb 21st
The prestigious Newbery medallion went to “The Power of Lucky,” a book about a 10-year-old girl who is piecing together her scattered family. But this report from the Minneapolis Star Tribune paints a picture of a country gone mad:
Objections were first raised early this month on LM_NET, a listserv for media specialists nationwide, and reported in Publishers Weekly and the New York Times. Some elementary-school librarians, from Colorado to Kentucky, said the word made them uncomfortable, especially for reading aloud, and found the book (for ages 9-12) inappropriate for their readers.
What will they do once they get to eighth grade health class?